BY JOSHUA CHRISTIAN SETH
HUGO ICED is a powerful fragrance set to encourage millienials to embrace the fresh potential of every day.
7/10 Though lacking in its ‘powerful’ factor, it still gives off a fresh, confident, and youthful impression to those who smell it while still having that professional afterscent.
Similar to the ever-so-popular HUGO Man, known for its classy and husky aroma, HUGO ICED retains that key factor but adds more to the table. Its combination of cool top notes of iced mint, the leafy heart note of wild tea and the subtle yet strong note of masculine vetiver proved to be a simple yet very much viable equation.
What We Thought:
The mint, although strong enough to capture our attention, didn’t stick with us for long. You’d expect a powerful shot of cool mint to envelop your nostrils once you first spray this cologne onto your collar, but we felt like it needed a bit more oomf into it to truly invigorate the mind. If anything, you won’t find yourself sneezing your lungs out when you put this on every morning (a common problem for those with sensitive noses, such as myself).
Where the cologne really makes an impression is when the heart note kicks in. The unique aroma of frozen wild tea gives off an innovative scent that perfectly blends with the mint, ending up with a lively, natural smell of tea leaves. The first whiff of this keeps you on your feet and boosts intrepidness while smelling like a walking garden of fresh flowers and herbs. Fancy.
What brings it all together is the base note of vetiver. Acting as the perfect contrast to the cool, energising scents, its deep and intense fragrance enhances the overall fresh effect. It pushes an impression of confidence and professionalism, which is ultimately what this EDT hopes to achieve.
The scents last relatively long (for about 3-4 hours), staying with you throughout the morning grind. If you’re planning to have it stay strong for a meeting in the afternoon, be sure to apply it back during your lunch break. We recommend putting it on no more than twice a day.
Related: 5 Best Perfumes For Men
Who Should Use It:
In contrast to HUGO Man, which is more in tuned for older men, these scents are most suited for the young and spry determined to climb up the corporate ladder. Having the scents of cool, daring, and confident mixed in one, it sends the perfect message of “Yeah, that guy’s got his ***t together”. Alternatively, it’s also viable for the older men who want to re-energise their youthfulness without smelling like a mid-life crisis.
Will The Ladies Approve?
Oh, hell yeah. Nowadays, with men like Gong Yoo from the popular korean drama Goblin taking the stage, women now swoon over those who can give off that vibrant and dashing impression while still maintaining a mature and confident image. Personally, we think HUGO ICED does that job for you perfectly. No promises you’ll turn into Gong Yoo, though.
HUGO ICED is avaliable in the following sizes: 75ml ($92), 125ml ($131) and 200ml ($174). Avaliable in all major departmental stores. HUGO BOSS fragrances are manufactured and distributed by Coty.