Look, when it comes to getting activewear right, it’s usually not difficult to pull off. Finding the right gear usually boils down to comfort, fit, style, and practicality, and at one point in time, throwing on that old, cotton t-shirt you wore back in school was good enough.
But nowadays, the modern gym-goer demands fabrics that work for them in the gym paired with aesthetics that work for them out of it.
You should be able to switch seamlessly from an intense workout session to drinks and not look (and smell) terrible. Thankfully, you can now find apparel that’s comfortable enough to bench press or run in, and stylish enough for a night out once your reps are over.
Enter the Every Second Counts x Kazuki Kuraishi collection.
Combining the technical expertise of the performance-driven British activewear brand, with the sartorial vision of Japanese designer Kazuki Kuraishi, this new urban-inspired collection is the very definition of hype.
“If you can wear it comfortably at the gym, it’s no doubt comfortable on any other occasion. It would delight me to see gym wear accepted as a fashion item and expanding itself into daily styles,” said Kazuki.
“While working on the designs, I was thinking how wonderful it would be if people who don’t go to the gym liked my design and incorporated it into their daily style,” he added.
When Every Second Counts was first conceptualised by Founder Sally Dixon, she already had performance and style in mind. With both aspects very much embedded in its DNA, paired with the creativity of Kazuki, you’ll be able to elevate your fitness and fashion game to an even higher level.
“As a brand, we’ve always looked at the whole when it comes to sportswear; it’s not just about the garments that you wear to work out in but the ones you choose to wear post gym session, “ said Dixon. “We started out with a lifestyle collection within our range made from non- technical fabrics like bamboo and cotton but soon saw the demand for lifestyle garments that not only look and feel good but perform as well.”
“With that in mind, we began merging the 2 concepts of comfort and technology. Kazuki’s way of designing feeds very much into this hybrid concept, and we saw the opportunity to collaborate with him as the next step on our journey. What better way to create an exciting capsule collection than to fuse our technical/ sports expertise with Kazuki’s eye for construction detail and street style.”
Change the way you look at athleisure and upgrade your workout wardrobe today.
The Every Second Counts x Kazuki Kuraishi collection is currently available at TripleFit’s Retail Zone at Millenia Walk and online at https://shop.tripleready.com/