MH HYPEFIT ALERT: If you didn’t know: the ‘Every Second Counts x Kazuki Kuraishi’ is available at TripleFit’s Retail Zone at Millenia Walk and online now!
Established Japanese clothing & footwear designer, Kazuki Kuraishi, has executed and directed design projects for the likes of adidas, BAPE, Levis, NEIGHBORHOOD, and CASH CA, as well as developing his own label THE FOURNESS. He has also joined the global design team of THE NORTH FACE Asia for SS18.
In 2018, he has worked together with Every Second Counts to develop a collection that defines his minimalist yet sophisticated style. The collaboration is a first for Every Second Counts, who since launching in 2014, have focused on perfecting their male and female technical sportswear offering and developing their range of luxe athleisurewear.
“Globally, women are already mixing gym and street wear but in Japan, where I live, I haven’t met many people doing this. Perhaps, this is a new challenge for fashion. If you can wear it comfortably at the gym, it’s no doubt comfortable at any other occasion. It would delight me to see gym wear accepted as a fashion item and expanding itself into daily styles,” Kuraishi shared.
“While working on the designs, I was thinking how wonderful it would be if people who don’t go to the gym liked my design and incorporated it into their daily style,” the designer said.
Regionally, Hong Kong – @HBX; Manila – @Commonwealth_PH; Bangkok – @UppergroundBKK.
They look perfect for both in the gym and out of it, so grab them before they’re sold out!
Text and video by Kelvin Tan, Editor for Men’s Health Singapore