It’s human nature to want something just because we can’t have it. Complete deprivation triggers an increase in corticotropin-releasing hormone, a stress-related hormone that can crush your motivation to eat healthy. Our brains read that deprivation as stress, and your body craves junk to satisfy it. That doesn’t mean you should add a chocolate chip cookie to your lunch every day, though.
Instead, try to indulge in a healthy snack, like dates stuffed with almond butter or cherries sprinkled with cocoa, before your cravings get out of control. That should keep you from eating an entire package of cookies when you really meant to just eat one. Plus, research shows that adding a variety of weight-loss-friendly foods to your diet helps reduce cravings. So try experimenting with new healthy desserts.