On Thursday, May 21 and Friday May 22, Men's Health held the Lunch On Us roadshow in the heart of the business district at Chevron House. Readers were treated to a free healthy lunch and great giveaways when they purchased a copy of Men's Health or subscribed to the magazine.

Those who bought the magazine at the roadshow received a free $8 Cedele lunch voucher and a goodie bag. New subscribers who signed up for one year of Men's Health received a subscription gift and 10% off the subscription rate, while those who signed up for 2 years bagged themselves two free gifts and a 20% discount. The roadshow saw all the magazines (with their free lunches and goodie bags) completely sold out, while subscription gifts such as Calvin Klein fragrances and Targus backpacks flew off the shelves within hours of the first day. There is such a thing as a free lunch, after all!