I received an e-mail with the subject header “Are Men The New Woman?” in my inbox a few weeks ago, and it definitely caught my attention. It was the 2012 trendspotting report from Euro RSCG, a global marketing communications agency, and it questioned if men these days can gain authenticity and balance between “too much testosterone and too much eye balm” as the gender gap implodes.
Interesting. Well, I pondered it for a bit and realised: The gender gap has already imploded, and guys have, in fact, already found that balance. I like to call it Man-quilibrium! The truth is, men are now being looked upon by women as “objects of fancy” – and we’re lapping it up!
Our bodies and backsides are increasingly being checked out, scrutinised, discussed and debated upon by the opposite sex. And, increasingly, women are making the first moves and picking up men more than ever before. (We definitely aren’t complaining.)
Our February issue of Men’s Health (which hit the newsstands this week) addresses this modern, confident Singaporean guy who doesn’t think he’s any less of a man if he wants to improve himself to attract the fairer sex. From foolproof seduction techniques in our special section and getting fit with a well-toned musculature, to dressing and grooming well, and tips on pampering her silly this Valentine’s Day, we have it all covered for you.
In a nutshell, we’ve put together a manual for new-age chivalry. And to stick our money where our mouth is, we’ll even tell you which muscles you’ll need to work on just so you can play superhero and save any damsel in distress.
So the next time someone brings up the topic of the emasculation of the modern man, just politely explain you’ve found your man-quilibrium.
On behalf of the MH team, Gong Xi Fa Cai to our Chinese readers, and Happy Valentine’s Day to everyone in advance.